Established in 2021, The Frozen Foundation aims to provide aid to the less fortunate and safeguard the planet. Despite the challenging economic climate, the foundation has remained committed to donating generously to numerous charitable causes.

The Frozen Foundation was founded by Frozen Brothers, a company that specialises in frozen drinks and comprises several well-known brands, such as Coca-Cola Frozen, Fanta Frozen, Tango Ice Blast, and Slushy Jack’s. The company offers an array of customised frozen drink solutions, including carbonated and non-carbonated slush machines, IceStations, and brand marketing programs.

Through their "Paving the Way" program, Frozen Brothers is leading a significant transformation in the frozen drinks industry. This initiative encompasses the establishment of The Frozen Foundation, the expansion of low and no-sugar frozen beverages across all brands, and a commitment to reducing the impact of their products, packaging, and processes on the environment by minimising waste, water, and energy consumption.